To make your product successful, distribution is most important – Atul Garg
The biggest mistake a small business can make is to think like a small business.
If you have a business idea and you are mighty enough to move heaven and earth but fail to do so because of lack of strategy and propaganda. To save yourself from this type of disgrace you should lay out a plan on why and how you should increase the popularity of your product.
One of the main aspects is DISTRIBUTION. Correct distribution of your product is important for you and your brand image. No matter what product are you selling, if you don’t have a successful distribution plan then you are simply wasting your time and energy.
Everyone wants to be successful but success isn’t as easy as a pie.
It takes proper planning with implementation and a lot of hard work. The ride is always bumpy when you are into business and it is bumpier when it comes to product distribution. There are some business responsibilities that you need to follow.
CORRECT HIRING IS IMPORTANT
Desperation leads to blunders.
When one is desperate then they tend to do mistakes which are not meant to be done. In the need of desperation, sometimes, some businesses hire the wrong lot of people for the distribution processes. Remember to set a standard while hiring and the person you hire according to that standard. Candidate evaluation is must and asking them question which does not have an obvious answer will show that how efficiently the candidate can handle the situation.
DO NOT MANAGE ORDERS MANUALLY
“I fail to understand that why people are still noting the orders manually? Why waste paper and clipboards to write orders when you have EXCEL SHEET to note down the orders” said Atul Garg. Excel sheets have a proper layout and you can enter multiple orders under same headings while on paper and clipboards you have to write down again and again for different customers. This process is time-consuming and most of the time the details or important details are missed. Mobile order writing is “in” these days as it is the smallest device one can carry and can manage easily.
CUSTOMER SERVICE IS IMPORTANT, NOT PRICE
Price is always secondary and customer service comes first. Remember one thing that your products are the customers to use and if you are not providing them the required service then no matter if the price of the product is lower, then no one will pay a heed to it. Competition is very high in wholesale distribution and to have an effective strategy is important for a long-term plan. If you provide a good customer service rather than paying attention to brand’s price then you would get valuable returns.
SPEED UP THE ORDER PROCESS
Don’t you feel delighted when you order something and you receive a message within an hour saying “Congratulations! Your Order has been dispatched”. If you dig deeper then you will see that most of the companies dispatch the orders within 24 hours and a handful of them ship the order within an hour. Digitizing the order process is must to increase the efficiency.
LONG-TERM RELATIONSHIPS ARE BENEFICIAL
What do you do so that people should remember you? You make an impression which is lasting. Showcasing your ability to work hard and emerge out strong, to plan a blueprint and implement it accordingly and timely, prioritizing customer service, and giving a shorter order wait time will make your relationships long-term with others.
Knowing your weaknesses and converting them into your strength will make you think differently and will help you in your business. This is not hare and tortoise race where you can take one step and a time, step up your game and take a leap higher, take risks which are valid(sometimes they are not) and don’t fall back if the risk fails.
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